What is Search Engine Optimization?
Most people think SEO is some technical terms that are difficult to understand. So to make it simple let’s break it into two parts first ” Search Engine” and second “Optimization”.
1. Search Engine
Now let’s talk about what do u mean by “Search Engine”. It’s a machine that gives the result of the searches that you give as input. Since it gives search results that’s why it is called “Search Engine” e.g Google, Bing, Yahoo.
All these are “Search Engine” because it gives the most relevant results of your searches.
Let me break that down even further:
Suppose you need an electrician for your household purpose. There are two ways to find them first either you ask in your locality for the best electrician or Second you go online and search on google.
To search on google you have to type some words like “Best electrician near me” and google with show the best result.
The words that you have typed “best electrician near me” are called keywords which act as input for Google.
And it operates this keyword and gives you the most relevant results.
Like any mechanical machine or engine in which you give input and it operates as per its functionality and gives you output.
Now let’s talk about “Optimization”
Optimization is the act of making the best or most effective use of conditions or resources.
And for a search engine, the resources are the content that is provided by us in the form of pictures, videos, blogs, website content, etc.
Therefore when you write your keywords on google or any other search engine to search for something.
It applies its algorithm and analyzes the well-optimized content as per your keywords or searches, and puts it in front of you as a result.
Like a seller who put there best product in front of us, So that we can buy it quite easily.
Hence SEO i.e search engine optimization is all about organizing your online content so that the search engine like google, bing, yahoo, etc. show it as a top result for your searches made through keywords.
Thus if you are any kind of service provider and have your website. Then you must want that your website will be shown at the top of the Google search result
So, those people searching for your services find you quite easily and contact you which results in an increase in your business.
And in order to appear at the top of Google search results, your website needs to be well optimized as per Google requirements.
That’s Why in today’s digital world where almost everything is happening online.
you want that your presence is always at the top of the search engine.
And for that, you need to regularly Optimize your website or blogs. So, SEO is becoming essential for everyone who is having a website of their services or business.