E-Commerce websites are online portals that facilitate online transactions of goods and services through means of the transfer of information and funds over the Internet. In the early days, e-commerce was done partially through emails and phone calls. Now, with a single website, anything and everything that a transaction needs, can be executed online.
Ecommerce is an ideal way you can take your brand from a traditional brick-and-mortar store to an innovative, well-loved brand. By offering great products 24 hours a day along with online customer service, blogs, and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about moving locations or worrying about not being able to expand your business
An online store is available all day, every day meaning your customers can visit your store at all times, no matter what their schedule might be. These days people don’t always have the time to physically go shopping, instead, more and more people are choosing to shop online to find the items they want or need and if your business can offer this for your customers there’s no you shouldn't appeal to a wider range of customers all looking for a convenient and flexible experience.
Due to the internet’s accessibility, millions of people across the world can view your website at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. Compare the number of people you can reach through a website to the amount you can reach through a high street store or local advertising, there’s no reason you shouldn’t look at taking your business online if you’re looking to improve your reach.
Your website is one of the best marketing tools your business has, not only can the use of SEO when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing, and your email marketing, all of which can include links back to your website.
As your business grows it's very likely you'll want to grow your product range and your target audience, as well as develop your business for customer requirements and consumer demand.
So, an E-Commerce site lets you scale your business accordingly, allowing you to add more lines, add more payment options, and even grow when you choose to ship to, without having to worry about changing your location or moving to a larger premise as you might with a brick and mortar store.
Ecommerce offers business a whole range of opportunities, from marketing opportunities to increase your products ranges to generating more sales, and with an optimized and well-developed website, you can not only achieve these goals but also offer your customers around the clock, convenient service, that can boost your business.
Keep the following points In mind when you are identifying products to sell.
- Go niche, where there is sufficient demand
- Product pricing, low pricing makes it difficult for you to get returns. And also high-value items difficult to make people purchase
- Product availability and convenience. Chose the products which are not easily available. Usually, those kinds of products will sell quickly online
Know your customer: It is important for any business to know who their target audience is so, that they can reach them in the best possible way. Check your competitor customers and evaluate them.
It’s software that helps you build your online store where you put your products for sale and where your customers buy.
So, choosing the right e-commerce platform is crucial for any business and it is the very first step in the e-commerce website development process.
You chose between hosted and self-hosted platforms. There are many hosted platforms like Magento, WooCommerce, Shopify, and open cart, etc., almost all these platforms have the essential features of an online business.
Based on the requirement you can customize the platform features.
Choosing the right hosting platform is vital to any online business as it plays a crucial role in making your online store up and running without any interruption. Because the right hosting platform determines your website’s accessibility and performance efficiency. Some of the important parameters to consider when you chose a hosting platform.
The next step in building an e-commerce site is to design your online store. Think about what, in addition to your products, you plan to include. At the very least, you will want to add an about page and a contact page as you build an e-commerce website to help potential customers connect with you. You can also upload videos and text onto your pages.
When building an e-commerce site, be sure that you have various types of media:
- Photograph: People like dealing with real people
- Store name: It depends on your domain, but you can always change this as you want.
- Logo: For branding and recognition, you need to have a unique logo that sticks to your products.
- Trustmarks and payment logos: These make your site look more professional and creative people the feeling of comfortable shopping with your website.
Select a theme that represents your brand and allows you to showcase your products in the best light possible. Create categories that are logical to your buyers. Learn as much about your ideal customer as you can and design your site with their preferences and perfect user experience in mind.
Now it’s time to add some products to your new e-commerce website. Remember that the more detail you descript your products, the more likely it that the customer will choose to buy them. It is because they have all the information to make sure about the trade.
Remember that the way you see your clients might not be the way that they see themselves, so find a way to ask their opinions as you develop your site.
Shopping cart abandonment is the plague of online sales. In order to avoid cart abandonment when building an e-commerce website, you should notice some points that may help your website more powerful.
- Enabling customers to purchase multiple items at once
- Offering free shipping if you can, the buyers prefer a freeship rather than a discount.
- Being very clear about shipping costs upfront (before customers get to the checkout)
- Making sure that you optimize your checkout for mobile devices.
- Sending cart abandonment emails anytime someone leaves without completing their purchase
Don’t forget, the number of steps it takes to complete a purchase significantly affects your sales conversion rates. So, Test your checkout process until it is perfect, and ask your friends and family to test it too. You can also have some outsourced company done it for you to make sure that everything is ok.
After development before it goes on air, it is very much important to do testing on different scenarios. Testing is usually done in various browsers, across platforms, and across devices. Testing includes usability, customer convenience, bugs, appearance and is to ensure a good shopping experience.
Some of the points which need to check at the time of testing – Website loading, compatibility, navigation, broken links, security.
After the site is ready, the next immediate step is to do marketing and promotional activities. A well-planned promotional strategy that reaches out to the right audience at the right time and across the right channels will help to spread brand awareness and sales conversion. Some of the marketing methods used for an online business are as follows.
- Email marketing
- SEO – Search engine marketing
- SEM – Social media marketing
- Google Adwords (Pay per click)