Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant. This should be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings. Keeping a website well maintained and attractive is important to companies big and small in order to engage and retain customers.
Our Top Reason is the most evident one: Security. Many people think it can't happen to them because their site is too small-why on earth would anyone want to hack it? While there's a variety of reasons your site could get hacked, such as mining bitcoin, stealing bandwidth, Drive-By Downloads, Or Blackhat SEO Spam Campaigns, There's Usually one common Denominator: An Older site. The likelihood of an older site getting hacked is a lot greater due to it having less secure coding and Modules that are not up to date, All they have to do is click “View Page Source" to see what WordPress version you are running. It's that simple for hackers to target outdated sites.
The Longer You Wait, The More Risk You Have That You Will Encounter A Problem When You Finally Update Your Site. The More Often You Update, The Less Likely Problems Will Arise. Skipping Updates (Like 3.0 To 5.0), Is A Big No-No Because Eventually, Some Day You’ll Be Forced Into The New Updates. And That One Day, Your Risk Is Much Higher Because Other Modules Will Be Out Of Date.
When You Fail To Make Updates When They Become Available, But Then Need To Go Back And Make Them Later, It Turns Into A Much Larger Development And Q/A Effort. The Developer Will Need To Spend Much More Time Making The Updates Because The Impact To The Site Is Greater Due To The Increased Number Of Updates And Module Changes Over Time. More Time Is Also Needed For QA Because Of The Increased Functionality On The Site Affected. Implementing The Update When It Becomes Available Provides You With The Latest And Greatest Functionality Right Away, Overall Improving Your Site.
Site Updates Provide New Features And Functionality To Your Website. Why Wouldn’t You Want New Features For Your WordPress Or Drupal Site? The Sooner You Implement The Update, The Sooner You Get That New Functionality. Think Of Why You Always Are Updating Your Phone. That Is, If You’re Using An Older Version Of WordPress, Your Overall Experience Is A Lot Different And Often Slower Than Someone Using The Latest Version.
There’s A Reason For New Releases. Each Release Comes With Various Performance Improvements That Make Your Website More Efficient. When You Visit A Site, And It Takes Too Long To Load – Do You Get Impatient And Navigate Off? Website Performance Goes Hand-In-Hand With Conversions And Site Results. Speed Also Has An Impact On SEO. For This Reason, Utilize Tools Like YSlow, Or Google Page Speed Insights To Review Your Site Speed And Determine What Is Causing The Slower Load.
While There’s More Than Just Five Reasons To Update Your Site, We’re Listing The Ones That We Believe Are The Most Valuable. Making These Regular Updates Will Help You Avoid Potential Downfalls, Save You Time And Money, And Make Your Site Secure As Possible. If It Seems Like An Overwhelming And Intimidating Process To Handle On Your Own, Don’t Worry, That’s Why We’re Here.
- Check that all of your pages are loading without errors
- Run a backup and make sure a previous version of your site is stored
- Make updates to website software and plugins
- Check that all of your forms are running properly
- Remove any spam comments from pages and posts
- Check your pages to see if there are any broken links
- Search for 404 errors and fix or redirect
- Write one or more blog posts to keep your community engaged and encourage SEO traffic.
- Check the load speed of your website and ensure that nothing is bogging it down
- Review your security scans and make sure nothing is out of place
- Analyze website statistics from the previous month
- Check your blog to see if there are any articles that could be updated
- Review your website design and structure – can be it improved?
- Check graphics and images – should anything be updated?
- Review SEO and meta titles and descriptions to ensure they are as effective as possible
- Test and tweak popups, forms, and calls to action
- Review your workload for efficiencies to see if anything can be automated
- Test your website on all devices and browsers to see if it displays correctly
- Review advertising and marketing campaigns to see if anything needs to be changed or updated.
- Restore a previous version of the website to check your backup health
- Update any reference to the current year
- Review each page for content accuracy, grammar, typos, and relevancy
- Check any active email addresses and see if any are excessive and can be deleted
- Ensure that your website domain name is renewed
- Consider whether a website design update is due
- Review all of your top-performing blog articles and see if they can be updated with new content